The 6 Key Values Of Data-Driven Video Streaming Service

Traditionally, TV industry has been data-poor environment. The data gathering required volunteer individuals to faithfully record all of their view activity into little black boxes. They have relied on a small sampling of the overall audience in order to make business decisions with the probability of sampling biases. In the internet age where online video usage data is … More The 6 Key Values Of Data-Driven Video Streaming Service

Choosing the Right KPI For Video Streaming Service

Understanding audience’s video streaming experience from an engagement and quality perspective is crucial for any video streaming business. Publishers that are not measuring audience engagement and QoE(Quality-of-Experience) are likely lacking the insight needed to engage, retain and grow their audience. Some video streaming business solely depend on web or mobile app analytics to analyze their service, … More Choosing the Right KPI For Video Streaming Service