The landscape of the TV industry has been evolving since the rise of streaming services. With the availabilities of data about consumer behavior and engagement, companies- big and small – have been vying on opportunities to stream content or even create their own content from scratch. Amazon and Netflix already have their own production studios … More Disney’s and Facebook’s Exclusive OTT services… A Positive Prospect?
Video technology firm Kaltura said it partnered with analytics provider Streamlyzer to integrate real-time intelligence into its over-the-top TV (OTT) solutions. Kaltura will use the integration to enable telco and media company clients to optimize video delivery and make data-driven business decisions for their digital video services. Kaltura’s OTT platform helps customers launch pay … More Kaltura Partners With Streamlyzer On Real-time Intelligence For TV Platform
The Technology Behind Buyer Personas Buyer personas, those fictionalized, research-driven composites of your ideal customers, help marketers zero in on the customers they want to attract. Buyer personas factor into content creation, design, link building, and SEO. Consider buyer personas the foundation for your marketing strategy. According to Buyer Persona Institute, 73 percent of organizations … More 3 Tools To Create Buyer Personas
“Analytics Capabilities” Since streaming media is new, companies are still trying to figure out how consumer behavior can be captured and insightful information can be made available to content producers that are actionable. One company that is making sense out of all the streaming data is Streamlyzer. They are providing a superior platform that provides … More 5 Key Takeaways on Virtual Reality from Streaming media conference
Are you tasked with creating buyer personas for your company? Understanding buyer habits, interests and behaviors is core driver of a successful inbound marketing program. Thanks to entrepreneurs within the marketing sector, there are a growing number of buyer persona tools at your disposal. Review the following roundup to discover handy tools you can add … More 3 Brilliant Buyer Persona Tools Every Inbound Marketer Should Know About
Bitmovin and Streamlyzer Partner to Deliver Video QoE Suite with Sophisticated Adaptive Streaming Player Technology and Real-Time Analytics KLAGENFURT, Austria–(BUSINESS WIRE)– In the cut-throat video market delivering compelling content in itself is not enough. Companies spend billions of dollars annually to ensure high Quality of Experience (QoE) in order to keep their audience focussed on … More Bitmovin and Streamlyzer Partner to Deliver Video QoE Suite with Sophisticated Adaptive Streaming Player Technology and Real-Time Analytics