The landscape of the TV industry has been evolving since the rise of streaming services. With the availabilities of data about consumer behavior and engagement, companies- big and small – have been vying on opportunities to stream content or even create their own content from scratch. Amazon and Netflix already have their own production studios … More Disney’s and Facebook’s Exclusive OTT services… A Positive Prospect?
Nielsen Holdings, a data measurement company known for analyzing cable TV ratings, have now expanded to include social media. Due to an exponential popularity of video sharing on social media especially among millennials, it is unsurprising that Nielsen has made such decision. Nielsen’s data will be helpful for OTT streaming services to gather more … More Nielsen and Binge Viewing Trends
In the wake of Facebook’s admitted video ad view miscalculation and a continuing issue of limited access on viewing metrics, media companies and advertisers are getting impatient for better digital ad verification. Facebook overestimated the average time viewers spent watching videos by 60-80% on its site, bringing the issue of standardized viewership measurement more controversial. “Walled Gardens” Big … More Controversial Issue: What Counts as a Video View?
A/B testing has proved to be an effective tool for internet business. For a simple reason that it allows them to test more than one user group at a time and find out what strategies works best for them. To increase traffic and to reduce bounce rates, A/B testing is a must. If you have videos … More Why Streaming Businesses Need Video A/B Testing
It is needless to say that the millennials (aged from 18 to 35) are dramatically revolutionizing video streaming industry. Armed with mobile devices and savvy knowledge about trending contents, millennials are at the center of the dramatic surge in OTT content consumption. In fact, millennials are the most active video viewers of any US age … More How to Optimize Video Streaming Service with Millennials
Video quality is not the only factor that directly affects the success of your business. Analyze beyond QoE and measure audience behavior to increase their viewhour and engagement level. We are all aware that more viewhour equals more revenue. To keep audience viewing the video for a longer time, some content publishers and broadcasters expend … More Does High QoE Guarantee Audience Engagement?