In the wake of Facebook’s admitted video ad view miscalculation and a continuing issue of limited access on viewing metrics, media companies and advertisers are getting impatient for better digital ad verification. Facebook overestimated the average time viewers spent watching videos by 60-80% on its site, bringing the issue of standardized viewership measurement more controversial. “Walled Gardens” Big … More Controversial Issue: What Counts as a Video View?
A/B testing has proved to be an effective tool for internet business. For a simple reason that it allows them to test more than one user group at a time and find out what strategies works best for them. To increase traffic and to reduce bounce rates, A/B testing is a must. If you have videos … More Why Streaming Businesses Need Video A/B Testing
It is needless to say that the millennials (aged from 18 to 35) are dramatically revolutionizing video streaming industry. Armed with mobile devices and savvy knowledge about trending contents, millennials are at the center of the dramatic surge in OTT content consumption. In fact, millennials are the most active video viewers of any US age … More How to Optimize Video Streaming Service with Millennials
Video quality is not the only factor that directly affects the success of your business. Analyze beyond QoE and measure audience behavior to increase their viewhour and engagement level. We are all aware that more viewhour equals more revenue. To keep audience viewing the video for a longer time, some content publishers and broadcasters expend … More Does High QoE Guarantee Audience Engagement?