Kaltura will use the integration to enable telco and media company clients to optimize video delivery and make data-driven business decisions for their digital video services.
Kaltura’s OTT platform helps customers launch pay TV services with social interaction and personalization tools. Kaltura said its OTT platform also provides a cross-device experience for live, video-on-demand, and catch-up (a time-shifted TV capability that allows users to go back within a defined period of time and pick a desired show that aired in the past) content types.
“Kaltura believes that the future of TV is focused on using data in service of the consumer,” stated Shay David, co-founder of Kaltura. Advanced analytics is one of a series of data-driven services Kaltura offers that’s built into its TV platform based on first- and third-party technology.
Kaltura said KCP, a content platform in Korea, recently implemented the integrated solution. It’s also in discussions with other companies seeking to create personal and social pay TV experiences across devices with live, VOD, catch-up, and cloud DVR capabilities.