Streamlyzer Analytics Glossary

  • Audience – A user who watches a video or listens to an audio
  • Active Audience – A unique user who actually watches a content in a particular time period
  • MAA (Monthly Active Audience) – Users who watched content in a particular month
  • DAA (Daily Active Audience) – Users who watched content in a particular day
  • Sticky Factor – Fraction of monthly users watching content on a particular day

                         Sticky factor – DAA/MAA

  • Start Buffering Time – Elapsed time between when the play button is triggered and when the first frame of video is rendered on the screen
  • Buffering Ratio –  Total buffering time divided by total viewhour. It is aggregative metrics and indicates how long user experiences buffering time compared to engagement.
  • Average buffering time – Average buffering time per user, OS, browser or location. It indicates how long user experiences buffering on the average depending on device, OS, browser or location. It can be used to identify why buffering is happening or which device or location or browser has poor performance during streaming.
  • Player loading time – Usually, this term is used for website which uses flash player or HTML5 based media player. Elapse time from when javascript plugin is initialized to when media player is ready to play. It helps you to find out what is happening with media player loading performance from the end-user device. Very important metrics to measure since long media player time critically impacts user experience.
  • Return Audience – The user who watches videos again within 30 days
  • Churn Audience :  The user who has no video view(s) in past 30 consecutive days
  • Rejoin Audience :The user who just watched video again with no video view in past 30 consecutive days
  • New Audience : The user who just watched at least one video with no video view in the past