Since streaming media is new, companies are still trying to figure out how consumer behavior can be captured and insightful information can be made available to content producers that are actionable. One company that is making sense out of all the streaming data is Streamlyzer. They are providing a superior platform that provides you with high value analytics on streaming. It shows how and where to maximize revenue, increase engagement and reach. I can clearly see this play out in the VR content world. As new monetization strategies are being discussed and developed, there needs to be an analytics platform that can provide metrics around advertising impressions or other engagement metrics as the customer interacts with the VR content.
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