Nielsen Holdings, a data measurement company known for analyzing cable TV ratings, have now expanded to include social media. Due to an exponential popularity of video sharing on social media especially among millennials, it is unsurprising that Nielsen has made such decision. Nielsen’s data will be helpful for OTT streaming services to gather more … More Nielsen and Binge Viewing Trends
The landscape of the TV industry has been evolving since the rise of streaming services. With the availabilities of data about consumer behavior and engagement, companies- big and small – have been vying on opportunities to stream content or even create their own content from scratch. Amazon and Netflix already have their own production studios … More Disney’s and Facebook’s Exclusive OTT services… A Positive Prospect?
Video technology firm Kaltura said it partnered with analytics provider Streamlyzer to integrate real-time intelligence into its over-the-top TV (OTT) solutions. Kaltura will use the integration to enable telco and media company clients to optimize video delivery and make data-driven business decisions for their digital video services. Kaltura’s OTT platform helps customers launch pay … More Kaltura Partners With Streamlyzer On Real-time Intelligence For TV Platform
Participating in Asia’s must attend international event for pro-audio, broadcasting and media industries, Streamlyzer is excited to show you our latest products and solutions. Come visit us at booth #4A5-05 in TV Everywhere Zone to see our latest solutions and demos. We would like to share with you our latest developments: Fill out this form to talk to one … More Streamlyzer will be attending BroadcastAsia 2017!
Streamlyzer will be attending MWC in Barcelona, the world’s largest gathering for mobile industry. We are excited to showcase the most powerful real-time, data-driven analytics for video streaming service. Come visit us at Hall 8.1- App Planet Stand 8.1J13 to see our latest products and demos. According to an industry research, the poor quality of experience (QoE) … More Meet us at MobileWorldCongress 2017 in Barcelona
In the wake of Facebook’s admitted video ad view miscalculation and a continuing issue of limited access on viewing metrics, media companies and advertisers are getting impatient for better digital ad verification. Facebook overestimated the average time viewers spent watching videos by 60-80% on its site, bringing the issue of standardized viewership measurement more controversial. “Walled Gardens” Big … More Controversial Issue: What Counts as a Video View?
A/B testing has proved to be an effective tool for internet business. For a simple reason that it allows them to test more than one user group at a time and find out what strategies works best for them. To increase traffic and to reduce bounce rates, A/B testing is a must. If you have videos … More Why Streaming Businesses Need Video A/B Testing
Audience – A user who watches a video or listens to an audio Active Audience – A unique user who actually watches a content in a particular time period MAA (Monthly Active Audience) – Users who watched content in a particular month DAA (Daily Active Audience) – Users who watched content in a particular day Sticky Factor – … More Streamlyzer Analytics Glossary
It is needless to say that the millennials (aged from 18 to 35) are dramatically revolutionizing video streaming industry. Armed with mobile devices and savvy knowledge about trending contents, millennials are at the center of the dramatic surge in OTT content consumption. In fact, millennials are the most active video viewers of any US age … More How to Optimize Video Streaming Service with Millennials